Five signs your website is losing you customers
Slow pages, unclear next steps and other common problems, and what to do about each.
Most small business websites do not fail loudly. They quietly lose enquiries every week. These are five signs worth checking today.
1. Pages take more than three seconds to load
Visitors on mobile data leave quickly. Compress images, remove plugins you do not use and check your speed with a free tool such as Google PageSpeed Insights.
2. It is hard to use on a phone
Open your site on your own phone. If you need to pinch and zoom, or buttons are hard to tap, most of your visitors feel the same.
3. There is no clear next step
Every page should answer one question: what should the visitor do now? Book a call, request a quote or buy. One clear button beats five competing links.
4. People cannot find you in search
Search your own service and town. If you are missing, check that each page has a clear title, a useful description and real content about what you do. Add your business to Google Business Profile.
5. It has not been updated or secured
Old software is the most common way sites get hacked. Keep everything updated, use strong passwords and keep regular backups.
Not sure where you stand? Our free 30-minute consultation includes a review of your current website.