Research
Practical research on AI and software that small and growing organisations can actually use.
What we are exploring
Our current focus areas.
AI for everyday business tasks
How small teams can use AI for customer enquiries, scheduling and reporting, with a person checking important results.
Secure, privacy-aware software
Designing systems that collect only the data they need and protect it properly from the start.
Digital inclusion and accessibility
Making websites and apps usable by more people, on more devices.
Digital skills and innovation projects
Contributing technology know-how to EU-funded and community projects.
Questions we are exploring
Open questions we test through prototypes and small experiments.
When does an AI assistant help a customer, and when does it get in the way?
We test where a guided assistant answers well and where it should hand over to a person.
See the AI assistant demoCan automatic reminders and waitlists reduce missed appointments?
We explore reminders, one-tap confirmation and refilling cancelled slots.
See the booking demoWhat does an owner really need from a shop dashboard?
We prototype dashboards that show sales, orders and stock at a glance.
See the shop demoHow little customer data can a system collect and still work well?
We look at data minimisation, access control and clear data ownership.
Read about security and dataTemplate or custom software: how should a small business decide?
We compare cost, flexibility and running effort in plain terms.
Read the articleHow can accessibility be tested early, not at the end?
We look for simple checks that catch problems while a design is still cheap to change.
See how we buildPrototypes we have built
Working concept demos you can try yourself.
AI assistant for customer enquiries
A guided chat that answers common questions and passes the rest to the team.
Try it
Smart booking and reminders
Live availability, reminders and waitlist refills for a service business.
Try it
Custom e-commerce storefront and admin
A storefront with checkout and an admin dashboard that updates with every order.
Try itConcept demos use sample data. They are not results from client work.
Our research principles
How we keep the work useful and trustworthy.
People stay in charge
AI supports decisions. A person checks the results that matter.
Privacy by design
We collect only what a system needs and explain why.
Honest about results
We say what is proven, what is a prototype and what is still a question.
Plain language
We write up what we learn so that anyone can use it.
How we do research
Practical and honest about the results.
- 1
Start with a real problem
We look at tasks that waste time or lose customers in small organisations.
- 2
Build a small prototype
Like our concept demos, a working example is the fastest way to learn.
- 3
Test it with people
We check what is useful, what is confusing and what is not worth building.
- 4
Share what we learn
We write up findings in plain language, and say clearly what is proven and what is not.
Research notes
Short, practical articles from our team.
Prompt injection explained: the AI risk most businesses miss
Read the articleWhat data should you never give an AI chatbot?
Read the articleTwelve questions to ask before you buy an AI tool
Read the articleFive signs your website is losing you customers
Read the articleWhere to start with AI and automation in a small business
Read the articleCustom software or off-the-shelf tools? How to decide
Read the articleWays to work with us
We are open to collaborations with universities, charities and EU-funded consortia.
Technology partner
Add software and AI know-how to your project or funding bid.
Student and university projects
Practical projects and placements that give students real experience.
Pilots with your team
Try a small prototype on a real problem before you commit to a full build.
Common questions
Do you publish academic papers?
Not at the moment. Our research is practical: prototypes, tests and short articles that we share on this site.
What are the demos on this site?
They are concept demos we built with sample data to show how we approach a typical problem. Try them to see how a solution could work for your business. Each one is labelled as a demo, so it is clear they are examples rather than client results.
Can we work together on a funded project?
Yes. We take part as a partner in EU-funded projects and are open to new collaborations. Get in touch with a short description.
Do you use customer data for research?
No. We use sample data in our demos and we do not use client or customer data for research.
Working on a project that needs a technology partner?
We are open to collaborations with universities, charities and EU-funded consortia.